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AI models over 40 for grown-up fashion

Glammo AI has five fictional adult AI models aged 40 and over: Elena, Colette and Rafael are in their mid 40s, and Ingrid and Elias are in their early 50s. That is five of 60, so the list is short. Hugo, in his late 30s, is the next oldest.

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Who are the models over 40?

  • Ingrid, a fictional AI model: a woman with a sleek silver lob and blue eyes, in a white tee

    Ingrid · early 50s

  • Elias, a fictional AI model: a man with short grey hair and a salt-and-pepper beard, in a white tee

    Elias · early 50s

  • Elena, a fictional AI model: a woman with shoulder-length dark hair and a silver streak, in a white tee

    Elena · mid 40s

  • Colette, a fictional AI model: a woman with long honey-brown waves, in a white tee

    Colette · mid 40s

How do they look full length?

  • Rafael, a fictional AI model: full length, with silver hair and a grey beard, in a white tee and dark trousers

    Rafael · mid 40s

  • Ingrid, a fictional AI model: full length, with a silver lob, in a white tee and dark trousers

    Ingrid · early 50s

  • Elias, a fictional AI model: full length, with grey hair and a salt-and-pepper beard, in a white tee and dark trousers

    Elias · early 50s

  • Hugo, a fictional AI model: full length, with dark hair and light stubble, in a white tee and dark trousers

    Hugo · late 30s

Why cast older models for customers over 35?

A shopper judges clothes on a body she can picture as her own. If your customer is 48, a model in her early 20s says the coat is meant for someone else, however well it's cut. On a model in her 40s or 50s, the same coat looks like it belongs in her wardrobe.

Grown-up ranges often rest on cut and fabric: a longer hem, a higher rise, a sleeve that reaches the wrist, a heavier wool. On Colette or Elena those choices look deliberate. On a much younger model they can look dated.

Five models is a short list, so plan around it. A womenswear label can rotate Elena, Colette and Ingrid from one drop to the next. A menswear label has Rafael and Elias, with Hugo for customers in their late 30s.

If you need more grown-up faces than the catalogue has, Pro and Studio let you create your own fictional models, for example a woman in her 50s with a different look from Ingrid's.

Which range suits each model?

IngridEarly 50sTallPremium, timeless and 50+ ranges
EliasEarly 50sTallTailoring, coats and premium knitwear
ElenaMid 40sAverage heightTimeless, premium and grown-up ranges
ColetteMid 40sAverage heightKnitwear, coats and tailoring
RafaelMid 40sTallTailoring and premium menswear
HugoLate 30sTallTailoring, knitwear and shirts

Ages and heights are as listed for each fictional model in the catalogue.

What should a brand for customers over 35 check?

  • Match the decade, not the birthday

    For customers from 35 to 45, look at Elena, Colette and Rafael in their mid 40s, or Hugo in his late 30s. For customers over 50, look at Ingrid and Elias.

  • Keep the signs of age

    Silver hair, a salt-and-pepper beard and smile lines are part of why these models look credible. Use edits for the background, the light or the crop, and leave the face alone.

  • Show the cut your customer checks

    Use detail crops for the rise, the neckline and the lining, and a full-length frame to show where the hem falls.

  • Match the setting to the price

    Panelled Library, Parisian Apartment and Marble Hotel Lobby suit tailoring, knitwear and coats at a premium price.

  • Put fit facts in writing

    No image measures fit. List the garment's measurements for each size next to the images, so a shopper can compare them with clothes she already owns.

Make one of them your brand's face

A label for grown-up customers can keep one of these models for every drop, so the whole catalogue speaks to the same woman or man.

One model for your brand

Common questions

Does Glammo have AI models over 40?

Yes, five. Elena, Colette and Rafael are in their mid 40s, and Ingrid and Elias are in their early 50s. Hugo, in his late 30s, is the next oldest model in the catalogue.

Is there an AI model in her 50s?

Yes. Ingrid is in her early 50s, with a sleek silver lob, and she suits premium, timeless and 50+ ranges. Elias is the male model in his early 50s.

Which older model suits knitwear and coats?

Colette suits knitwear, coats and tailoring, and Elias suits tailoring, coats and premium knitwear. Hugo, in his late 30s, also suits knitwear.

Should a brand for women over 40 only use older models?

Not always. Cast the ages your customers are, and if your customers span generations, shoot the hero pieces on an older and a younger model in two shoots. What matters is that a shopper over 40 sees someone like her on the product page.

Are the models over 40 real people?

No. Elena, Colette, Ingrid, Rafael and Elias are fictional adult AI models created for Glammo, not real people. Glammo is built not to reproduce anyone in the photos you upload.

Can I create my own model aged 40 or over?

Yes, if you're on Pro or Studio. Describe a fictional woman or man in their 40s or 50s in your own words, and Glammo creates that model for your library. On Starter, the catalogue's five models over 40 are your choices.

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