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Ideas for your next collection.

Practical thinking for fashion brands: plan your images, explore creative directions, and bring a collection together.

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  1. A camera on a tripod beside printed photographs of a model wearing a camel coat, laid out on a studio table.

    AI photoshoot or studio shoot? How to choose for each product

    Decide per product whether an AI photoshoot or a studio shoot fits, with a decision table, a plan for splitting a catalogue and Glammo's credit prices.

    Production planning · 6 min read

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  2. Two prints of a denim shirt on a white desk, one worn by a model against white and one as a garment-only packshot, beside a ruler.

    Can you use AI model photos on Amazon, Etsy and Shopify?

    What Amazon, Etsy and Shopify say about main images, image sizes and AI-generated people, with source links and checks to run before you upload.

    Marketplaces · 6 min read

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  3. A folded light blue linen shirt on a pale wooden floor by a window, with a phone lying beside it.

    How to photograph clothes with a phone for AI model photos

    Set up window light, a plain surface, the right height and camera settings to photograph clothes with a phone, then save files Glammo can use.

    Source photos · 6 min read

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  4. Three prints of the same sweater side by side: laid flat, on a dress form, and as a hollow ghost-mannequin shot.

    Flat lay, mannequin or ghost mannequin: which photo should you start from?

    Flat lay, mannequin or ghost mannequin? Compare what each source photo shows, which garments it suits and what to watch for before making on-model images.

    Source photos · 6 min read

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  5. Six product-page prints of one dress pinned to a board, including full length, another angle, the back, a detail and a packshot.

    How many photos does a clothing product page need?

    Build a clothing photo set for your own store, Etsy and Amazon around the questions shoppers ask, within each channel's published limits.

    Product pages · 5 min read

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  6. A row of prints on a long table showing the same model in five different garments.

    How to keep one model across your whole catalogue

    Choose a brand model, fix the scene, framing and aspect ratio, and shoot every drop on the same settings so your products look like one catalogue.

    Catalogue planning · 7 min read

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  7. A tape measure and a blank size tag beside prints of a model wearing wide-leg trousers.

    How to show fit honestly with AI model photos

    AI model photos don't measure fit. Pair them with garment measurements, a size chart, fit notes and an open review policy so shoppers can choose a size.

    Product pages · 7 min read

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  8. A clothing rail holding a small collection beside a stack of finished prints on a table.

    How to photograph a new collection in a day

    A one-day plan for new collection photos: source photos in the morning, one shoot at midday, review in the afternoon and live pages by the evening.

    Collections · 6 min read

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  9. Printed product photographs on a desk, each with a blank paper tag tied to it.

    Image SEO for clothing stores: alt text, file names and more

    Practical image SEO for clothing stores: alt text, file names, sizes, formats and image sitemaps, based on Google's and Shopify's own guidance.

    Image SEO · 6 min read

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  10. Two prints of the same wool coat on a desk scattered with dried leaves, one set on an autumn avenue and one on a snowy terrace.

    Seasonal product photos without a reshoot

    Refresh clothing photos for autumn, winter and resort by changing the scene and keeping the model, with scene ideas by season and a plan for each drop.

    Collections · 6 min read

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  11. Fashion contact prints showing denim, a red leather jacket and a cobalt top arranged for selecting a catalogue refresh.

    Which products deserve new photos first?

    Choose a manageable first batch for your apparel catalogue refresh with a priority worksheet, a pilot brief and a practical release checklist.

    Catalogue planning · 5 min read

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  12. A red jacket in a garment box beside front and back reference photographs and a matching swatch.

    A supplier photo brief that prevents another round of emails

    Give apparel suppliers a clear photo brief, a naming convention and an acceptance process so the right files arrive before your launch deadline.

    Supplier operations · 5 min read

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  13. A washed-black graphic T-shirt beside a modelled reference image and a close-up of the printed fabric.

    Check the sample before you build the campaign

    Keep print-on-demand apparel imagery honest with a sample record, a print-detail check and a clear decision about when to use real photography.

    Print on demand · 5 min read

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  14. Fashion photographs of chocolate tailoring and an ivory satin skirt beside a calculator, folder and fabric swatch.

    Budget for images you can publish

    Plan an apparel image budget around accepted deliverables, review time and rework, with a worked example and a worksheet for your next batch.

    Production budgets · 5 min read

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  15. An open charcoal portfolio holding three views of a model in black tailoring beside a cobalt fabric swatch.

    Turn a catalogue refresh into a service clients can approve

    Define a paid apparel catalogue pilot with clear deliverables, approval gates, revision limits and a handoff your client can actually use.

    Client services · 5 min read

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  16. Three photographic views of a model wearing an indigo denim jacket, with a close-up of its seam and fastening.

    How to plan a product-page photoshoot for apparel

    Plan apparel product photos around useful views, accurate details and consistent framing, then create and review a set in Glammo.

    Product pages · 4 min read

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  17. Vertical and square campaign photographs of a model wearing a cherry-red jacket and charcoal trousers.

    How to shoot apparel for social and ads

    Plan fashion campaign imagery for social placements with purposeful crops, contemporary styling and short motion clips, then review before publishing.

    Social and ads · 3 min read

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  18. A model in charcoal tailoring against white beside a close-up of the waistcoat fastening.

    How to prepare apparel images for marketplaces

    Plan apparel listing images around channel requirements, clear product views and a final review of the exported file before uploading.

    Marketplaces · 4 min read

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  19. An open fashion lookbook showing chocolate tailoring, an ivory satin skirt and a cobalt top in a consistent studio setting.

    Consistent lookbook and collection images

    Plan a consistent fashion lookbook with a shared creative brief, reusable models and scenes, a small pilot and a collection-wide image review.

    Collections · 3 min read

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  20. A complete washed-black graphic T-shirt laid flat beside a camera on a clear studio surface.

    The source photo checklist: what works, what fails

    Which apparel photos generate well — flat lays, mannequins, on-model shots — and which don't: crops, heavy wrinkles, busy backgrounds, low resolution.

    Source photos · 3 min read

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  21. A navy cardigan with ivory trim beside a photograph of a model wearing the same design.

    How to review garment fidelity in AI product photos

    What garment fidelity means in practice: the details Glammo is built to keep, how to check a frame, and what to do when one drifts.

    Garment review · 4 min read

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