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Fashion product photo terms, explained.

Glammo AI's glossary explains the terms you meet when you photograph clothing for an online store, from packshots and flat lays to main images and alt text. Each term has a short definition, an example and when to use it.

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All terms

  1. Source photo of the olive T-shirt
    The olive T-shirt: full length

    What is an on-model photo?

    An on-model photo shows clothing worn by a person. See an example, what makes a good one and how to make one from a flat lay or supplier photo.

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  2. A cream cable-knit sweater laid flat on crumpled natural linen
    A navy pleated midi skirt laid flat on whitewashed floorboards

    What is a flat lay?

    A flat lay is a garment laid flat and shot from above. See four examples, learn how to shoot a clean one and what Glammo can make from it.

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  3. Source photo of the camel coat
    The camel coat: on a model

    What is a ghost mannequin photo?

    A ghost mannequin photo shows a garment's shape with no visible body. Learn how one is made, when it suits a catalogue and what Glammo does with one.

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  4. A blue denim shirt with two flap chest pockets, floating on white with a soft shadow beneath
    Children's light-blue denim dungarees over a red and white striped top, floating on white

    What is a packshot?

    A packshot is the garment alone on a plain background. See floating and laid-flat examples, when to use one and how to make one from any photo.

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  5. A model in a mustard chunky-knit cardigan over a white T-shirt and light jeans, in a wood-panelled living room
    A model in a cream cable-knit sweater and black trousers on a wooden jetty over a misty lake

    What is a lifestyle photo?

    A lifestyle photo shows clothing in a real-looking setting. See four examples, when to use one and how to make one without a location shoot.

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  6. A model in a camel overshirt over a white T-shirt and ecru trousers, by a fountain in a tiled courtyard
    A close crop of the camel overshirt's collar, chest pocket and buttons

    What is a lookbook?

    A lookbook presents a collection as styled outfits in one setting. Learn how it differs from a catalogue, how to plan one and how to shoot it.

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  7. Source photo of the charcoal trousers
    The charcoal trousers: main image

    What is a product-page image set?

    A product-page image set is every photo on one product page. See what each frame does, the order to use and how to make a full set from one photo.

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  8. Source photo of the denim shirt
    The denim shirt: main image

    What is a main image?

    The main image is a product's first photo, shown in search and grids. See Amazon's rule for adult clothing, Shopify's ratio advice and how to make one.

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  9. Source photo of the floral dress
    The floral dress: new main image

    What is a supplier photo?

    A supplier photo is the image a manufacturer shares with every shop that stocks an item. Learn its limits, what to check and how to make your own.

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  10. Source photo of the wildflower print T-shirt
    The wildflower print T-shirt: full-length frame

    What is a print-on-demand mockup?

    A print-on-demand mockup shows a design on a blank product before printing. See one on a model, learn its limits and how to get a good result.

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  11. Nell, a fictional adult AI model with long curly hair, in a white T-shirt and navy trousers on an off-white backdrop
    Lily, a fictional adult AI model with long hair and a fringe, in a white T-shirt and navy trousers

    What is an AI fashion model?

    An AI fashion model is a fictional person who wears clothes in product images. Meet part of Glammo's cast, learn the limits and how to choose one.

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  12. Source photo of the cable-knit sweater
    The cable-knit sweater: full-length check

    What is garment fidelity?

    Garment fidelity is how closely an image matches the real garment. Learn what to compare, which differences are fine and when to reject an image.

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  13. A model in a blue and white striped shirt tucked into navy trousers, full length in a panelled room
    A model in a chartreuse satin dress with one hand on a curved plum wall

    What is an aspect ratio?

    An aspect ratio is an image's shape, such as 1:1 or 4:5. See which ratio suits product pages, grids, stories and banners, and how to choose one.

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  14. Blue and white striped shirt tucked into navy trousers, shown full length
    Navy pleated midi skirt worn with a white T-shirt, close-up of the pleats

    What is image alt text?

    Alt text is a written description of an image for screen readers and search. See examples for clothing photos and learn how to write your own.

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  15. A model in a navy pleated midi skirt and a white T-shirt on a cobbled lane lined with window boxes
    A model wearing a long camel coat buttoned, in an avenue of autumn trees

    What is a product video?

    A product video is a short clip of an item in motion. Learn what it shows that photos can't, what makes a good one and how to make a 4-second clip.

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