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What is a ghost mannequin photo?

A ghost mannequin photo shows a garment with the shape of a body but no visible body: the piece is photographed on a mannequin, and the mannequin is removed in editing. It's also called an invisible mannequin or hollow man photo.

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Where does a ghost mannequin photo start?

It starts as a photo of the garment on a form, like this camel coat on a dress form. Glammo AI used the photo unedited and put the coat on a fictional adult AI model.

Source photo of the camel coat
Source: dress-form photo
The camel coat: on a model
On a model
The camel coat: another angle
Another angle
The camel coat: close crop
Close crop

A sample photo and images made from it. Models are fictional and AI-generated.

How is a ghost mannequin photo made?

The garment goes on a mannequin, often one with a removable neck or chest panel, and is photographed from the front. A second photo captures the inside of the back neck, so the label area can be filled in later.

A retoucher then cuts the mannequin out and sets the inside of the neckline back in place. What remains is the garment's own shape, as if worn by someone invisible, on a plain background.

When does a ghost mannequin photo work best?

  • Structured pieces

    Blazers, coats, shirts and tailored dresses hold a shape that a flat lay loses.

  • A uniform catalogue

    Every garment sits on the same invisible shape, so a page of products lines up neatly.

  • Not for very soft fabrics

    Slip dresses, jersey and fine knits can look stiff on a form.

  • A budget for retouching

    Every image needs cutting out and a neckline insert.

How do you turn a mannequin photo into on-model images with Glammo?

  1. 01

    Upload the photo, edited or not

    Ghost mannequin, dress-form and shop-mannequin photos all work, with up to 20 products in a shoot.

  2. 02

    Choose who wears it, and where

    Pick a fictional adult AI model and a scene for the garment.

  3. 03

    Check the shape, then download

    Compare the neckline, shoulders and length with your photo before you download on a paid plan.

Mannequin photo or ghost mannequin photo?

Mannequin photoGhost mannequin photo
The form and stand stay in the pictureThe form is edited out
One photo for each viewAn extra neckline photo, then retouching
Quick to take in a shopTakes editing time for every image
The form can distract from the garmentOnly the garment's shape remains

Common questions

Why is it called a ghost mannequin?

Because of the effect: the garment keeps the shape of a body, as if an invisible person were wearing it. A ghost mannequin photo is also called an invisible mannequin or hollow man photo.

Is a ghost mannequin photo a packshot?

A ghost mannequin photo is one kind of garment-only image, with a hollow body shape made in editing. A packshot is any photo of the garment alone on a plain background, floating or laid flat.

Can Glammo use ghost mannequin photos?

Yes. Glammo accepts ghost mannequin, mannequin and dress-form photos and turns them into on-model images on fictional adult AI models. Check each image against the garment before you publish it.

Does Glammo make ghost mannequin photos?

No. Glammo makes on-model images, garment-only packshots and short videos. When you need the garment on its own, a floating packshot on white, ivory or light grey shows it without a model.

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