What is an AI fashion model?
An AI fashion model is a fictional person, created by software, who wears clothing in product and campaign images. Glammo AI's cast is made up of fictional adult AI models, and none of them is a copy of a real person.
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Who is in Glammo's cast?

Nell, curve model

Lily, petite at 5'4"

Ingrid, early 50s

Kwame, mid 20s
Why do shops use AI fashion models?
A booked model needs a date, a studio and a budget, and may not be free for the next drop. An AI fashion model is there for every shoot, so a range made in spring and one made in autumn can share a face.
Range matters too. Glammo's cast has 35 women and 25 men, aged from their early 20s to early 50s, including a curve model, Nell, and a petite model, Lily, at 5'4". On Pro and Studio you can create your own models; Starter uses the catalogue.
An AI fashion model has limits. It doesn't try clothes on, so it can't confirm fit, and it isn't a real person, so it can't stand in for a customer or an endorsement.
Some channels ask you to mark images of AI people. Amazon US, for one, requires the keyword contains-synthetic-performer in the XMP dc:subject field of images showing photorealistic AI-generated people. Amazon: images with AI-generated people
How do you choose an AI fashion model?
Match your customer
Pick an age and a style your shoppers will recognise.
Match the size range
Use the curve or petite model for curve and petite ranges.
Keep one face per range
The same model across a collection makes it look planned.
Check the garment, not just the face
Colour, print and construction still need comparing with the real piece.
How do you use an AI fashion model in Glammo?
- 01
Browse the cast
Choose from 60 fictional adult AI models in the catalogue.
- 02
Or create your own
On Pro and Studio, create a model for your brand. A custom model is fictional too, never a copy of a real person.
- 03
Shoot the range on one model
Up to 20 products go on the same model, scene and look in one shoot.
Booked model or AI fashion model?
| Booked model | Fictional adult AI model |
|---|---|
| Booked for a date, with a studio and travel | Available for every shoot in your account |
| Can try the garment on and comment on fit | Can't confirm fit, so give measurements |
| Usage agreed with the model or agency | Covered by your plan's commercial licence |
Common questions
Are AI fashion models real people?
No. An AI fashion model is a fictional person created by software. Glammo's models are fictional adults, and none is a copy of a real person.
How many AI models does Glammo have?
Glammo has 60 fictional adult AI models: 35 women and 25 men, aged from their early 20s to early 50s. The cast includes a curve model and a petite model.
Can I create my own AI model in Glammo?
Yes. Glammo's Pro and Studio plans let you create custom models for your brand, while the Starter plan uses the catalogue of 60.
Can an AI fashion model be a child?
Not in Glammo. Every Glammo model is an adult, and Glammo never puts kidswear on a model: children's clothing is made as packshots only.
Read next
Meet the cast. Try a model for free.
Try Glammo free with 10 credits. No card required.