What is a lookbook?
A lookbook is a set of styled images that presents a collection as complete outfits, usually with one model, setting and mood throughout. Brands use lookbooks to launch a season, to present the range to buyers and press, and to show customers how pieces go together.
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One look in three frames, made with Glammo AI
Full length
Close crop
Movement
Why does a lookbook matter?
Product pages sell one item at a time. A lookbook sells the collection: how the overshirt works with the trousers, which colours belong together and what the season feels like. It shows shoppers what to pair with what, and gives buyers a quick read of the range.
Consistency is the point. A lookbook with one model, one light and one setting reads as a single story. Photos from different days or suppliers read as a pile of pictures.
How do you plan a lookbook?
One story per lookbook
A season, a place or a mood. Leave out pieces that don't fit it.
One model, scene and look throughout
In Glammo, a single shoot holds up to 20 products on the same model, scene and look.
Several frames per outfit
Full length, another angle, a detail and some movement.
An order that flows
Open with the strongest outfit and group pieces that are bought together.
A name on every piece
Label each item and link it, so a shopper can buy what they see.
How do you make a lookbook with Glammo?
- 01
Gather the collection
Upload a photo of each piece. Flat lays, mannequin photos and supplier photos can sit in the same shoot.
- 02
Fix the model, scene and look
Choose one of 60 fictional adult AI models and one scene for every outfit.
- 03
Select, order and download
Pick the frames that tell the story, check each garment, then download a ZIP on a paid plan.
Lookbook or catalogue?
| Catalogue or product page | Lookbook |
|---|---|
| One item at a time | Whole outfits |
| Plain, repeatable framing | Mood, setting and story |
| Helps a shopper check details | Helps a shopper picture the collection |
| Updated as stock changes | Made once per season or launch |
Common questions
What is the difference between a lookbook and a catalogue?
A catalogue shows each product plainly so it can be checked and bought. A lookbook shows the collection as styled outfits in one setting, to sell the story and the pairings.
How many looks should a lookbook have?
There's no set number of looks for a lookbook. Show each key outfit once, with enough frames to see it whole and in detail, and stop before looks start to repeat.
Can lookbook images go on product pages?
Yes. Lookbook frames work as later images in a product gallery, after the main image and the detail crops. Every Glammo paid plan includes a commercial licence for that use.
Read next
Bring this season's collection. Shoot the first look for free.
Try Glammo free with 10 credits. No card required.